LEADING STUDENTS TO THE HEAD OF THE CLASS
Guiding an innovator in biology education to clarify their messaging and evolve the brand.
Solutions for All Bio Education Stakeholders
We created a new Story Brand messaging strategy and tools for Learn-Biology.com to target students, teachers, and parents interested in improving AP Biology education. We developed a new brand identity and marketing messaging based on the unique experiences of their various customer segments and incorporated them across their various online platforms and campaigns.
Website Design & Development
The New Learn-Biology.com website was developed to engage their three distinct customer types: students, teachers, and parents. The site features a cheerful, inspirational design to better engage users with concise content narratives, iconography for better organization and comprehension, powerful imagery, and clear CTAs to build connections and drive leads and online sales.
Sales Funnels
We developed sales and lead nurturing email workflows to stay connected to free trial users and generate new subscription sales. The workflows used proven StoryBrand methodology to help pull the student/parent/teacher through the sales funnel with helpful user tips, student success stories, answers to top student's top challenges, and timely offers.
We created a lead capture and marketing strategy leveraging e-books, videos, webinars, and other high-value content to build leads. Email workflows were developed to nurture these leads and position Learn-Biology.com as a go-to resource for AP biology students, parents, and teachers.
Lead Magnets & Videos
Developed content calendars and content for blog posts and articles to help keep the PLANNET name in front of prospects and customers. Produced e-books and other premium lead-generating PDFs utilized across multiple marketing efforts to attract and engage new prospects.
