SEARCH MARKETING REIMAGINED.
Driving brand awareness, leads, and transactions through SEO and PPC marketing.
THE SITUATION
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U-Line is a pioneering technology and design leader in the growing category of premium under-counter refrigeration. U-Line needed an expert guide to re-evaluate and re-deploy their SEO and PPC marketing strategies to make their website, and entire digital footprint, more relevant and easier to find for their affluent customers, to drive brand awareness and build leads and transactions.
THE SOLUTION
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Developed a suite of PPC search marketing strategies to maximize the visibility and tap into entirely new categories of searchers through Google keywords, display networks, and retargeting campaigns. Developed wireframes and messaging for new landing pages to maximize engagement and conversions. After an extensive SEO audit, an SEO Roadmap of specific tactics to optimize and amplify their website and blog content, navigation, code, and link strategies to enhance natural search results for valuable non-brand keywords.
THE RESULTS
The methodical implementation, observation, analysis, and ongoing refinements improved U-Line’s PPC lead generation volume by 950%, conversion rates by over 230%, and reduced cost per lead by 218%. From an SEO perspective, the new website was put on a trajectory for sustained improvement in natural search, both in terms of search rankings, quality traffic, and conversions.