Futuristic Hallway

PLANNING FOR THE FUTURE. ROBUST BRAND NARRATIVES FOR DATA CENTER AND FACILITIES IT & LV INFRASTRUCTURE LEADER

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THE SITUATION

With technology and connectivity now central to all modern building design, PLANNET’s business was expanding into new markets beyond their core data center planning, design, and construction services. With these changes, the company needed to communicate its value to a broader, more segmented range of prospects.
 

THE SOLUTION

A messaging platform was created to guide all marketing communications, and content to give PLANNET  a clear and persuasive way to deliver their core messages across diverse markets. The effort included a digital marketing playbook and road map to maximize all their digital lead generation efforts.

THE RESULTS

Within weeks of the launch of PLANNET’s new website, featuring a new brand hierarchy and market-segment specific messaging, the company was generating new prospects and leads directly from their digital marketing, including one of their largest new client acquisition in years. 

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Customer Personas

Proprietary research to develop segmented buyer profiles for each of core PLANNET’s service areas to guide our messaging and content development. 

Website Design & Development 

New website for PLANNET, featuring updated brand identity and rich, customer-segment specific content.

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Strategic Messaging Platform

Research and personas served as the basis for the development of a clearly articulated messaging platform for each business unit,  New messaging was incorporated in the site architecture for the new PLANNET website

eBooks and Premium Content

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Marketing Programs

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